Charlie Ragonesi Big Canoe Realestate's Blog: Pricing Strategy

Pricing Strategy

When we give our sellers a list of things to repair and the price for their home they are sometimes overwhelmed. I am starting a new pricing strategy. I am giving the sellers a list of things to do that require sweat equity. These would be the cleaning and uncluttered type of things. And then if there are repairs that are going to cost money I give them that list and the price I would put on their house.

So for excample if a house needs painting I would say X dollars without painting for a listing price x plus dollars with the house painted. In this way I am finding sellers are seeing not only the cost of the repair but also the potential return. So far so good. What think you all?

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Charlie Ragonesi All Mountain Realty Big Canoe and Mountain Blog

On line at www.allmountainrealty.com Call at 706 579 1098

We sell Homes                                                    

 

Comments

You make the list and suggest and tell them the reasons why the need for the tinkering. If they don't they know why the place is not selling and you give them the option of hiring out the things they don't want to do...of lowering the price for the buyer to take on the task. Or you the broker can paint, paper, clean up. We do whatever it takes to get the place sold.

Posted by Andrew Mooers | Northern Maine Real Estate / Aroostook County Broker (MOOERS REALTY) almost 3 years ago

Sounds good to me. I do a "as is" price and a IF you do all of these things price.

They  can see the difference.

I told a young couple once to do a list of things and he was in construction. They didn't want to take the time. So we sold for 40K to an investor, he came in did the list of things I had recommended and a few weeks later sold for 85K which was the price I had told them IF they had wanted to take the time.

 

Posted by Missy Caulk-Ann Arbor-RealtorĀ® Ann Arbor Real Estate (Keller Williams-Ann Arbor) almost 3 years ago

I do the same thing, before and after pricing. A dollar amount on the repairs sometimes gets them to do the repairs.

Posted by Norma Brandsberg (Marks Realty Co. Inc., Lynchburg, VA, 540-586-9496) almost 3 years ago
Real brain power on display. Tkhnas for that answer!
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